> > In the wake of being accused <click.icptrack.com/icp/relay.php?r=57944262&msgid=585334&act=WP4R&c=841722&destination=https%3A%2F%2Fwww.housingwire.com%2Farticles%2F46505-hud-accuses-facebook-of-enabling-housing-discrimination> of allowing landlords and homeowners to discriminate against prospective renters and buyers, Facebook is making changes to its advertising policies to remove thousands of targeting options that may have been used to engage in discriminatory advertising. > > Recently HUDfiled a complaint against Facebook, claiming <click.icptrack.com/icp/relay.php?r=57944262&msgid=585334&act=WP4R&c=841722&destination=https%3A%2F%2Fwww.housingwire.com%2Farticles%2F46505-hud-accuses-facebook-of-enabling-housing-discrimination> the social media advertising platform allowed property owners to discriminate against prospective renters and buyers based on their race, color, religion, familial status, national origin, disability, or other factors. > > Facebook, responded <click.icptrack.com/icp/relay.php?r=57944262&msgid=585334&act=WP4R&c=841722&destination=https%3A%2F%2Fwww.housingwire.com%2Fblogs%2F1-rewired%2Fpost%2F46506-monday-morning-cup-of-coffee-facebook-res…> to HUD’s allegations by stating that “there’s no place for discrimination” on its platform and said that it planned to both respond in court and continue working with HUD to address its concerns. > > Following the Hud’s legal filing, Facebook has announced it is now removing more than 5,000 “ad target options” to “help prevent misuse.” > > The company also announced all U.S. advertisers will be required to comply with the company’s non-discrimination policy in order to advertise on Fb. > > According to Fb, the removed options include “limiting the ability for advertisers to exclude audience for attributes such as ethnicity or religion.” > > For example: Advertisers can’t use cultural terms such as “Passover,” “Evangelicalism,” “Native American,” “Islamic ” “Buddhism,”. > > “We’ve designed education in consultation with outside experts to explain the difference between acceptable ad targeting & ad discrimination”. > > Facebook’s post also said the site will continue to share more targeting updates over the next months as it works to “refine” its advertising tools.
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